DTC*PULSE

The Archive

Every issue, free, in full. The inbox just gets it first.

Issue #3 · July 26, 2026

Loyalty numbers from Bero, Canadian tariff update, ad tracking

BeroMaster members hit 80%+ repeat purchase rate. Here's the checkout trick behind it.

Issue #2 · July 13, 2026

AI shoppers convert 42% better. Then you lose them.

Plus: why your next growth segment might be in their 60s

Issue #1 · July 6, 2026

Tariff refunds are landing. The next tariff is already here

Plus: a 25% conversion lift from one typography change

Preview · July 3, 2026

Preview: paid loyalty, Google's hidden AI report & the gas receipt play

A preview of the DTC Pulse format before issue #1 lands. Four sections, five minutes, no filler.